by Ben Kafferlin | Mar 31, 2015 | Featured
Charles Murray’s seminal work, Coming Apart, focused on the segregation of Caucasian Americans by income into zip codes. In many ways, Robert Putnam’s Our Kids: The American Dream in Crisis picks up where Murray’s work left off – measuring and evaluating social and...
by Ben Kafferlin | Mar 10, 2015 | Featured
Last month, I had the distinct pleasure of speaking at the CCCA Allegheny Sectional. The title of the presentation was Damage Control: Communication Planning for Crisis Situations and the PDF is attached here. Let’s say your organization suffers from property...
by Ben Kafferlin | Feb 19, 2015 | Featured
About this time last year, I had the opportunity to romp through England, Wales and Scotland. Exploring ancient abbeys and graveyards made me feel an odd kind of hiraeth—a Welsh term, fittingly, that refers to “a homesickness for a home to which you cannot return, a...
by Ben Kafferlin | Jan 17, 2015 | Featured
Brandon Zaffini & Ben Kafferlin Today’s entrepreneur would benefit from an occasional history lesson. She would do well to heed the advice of ancient philosophers like Aristotle and Plato. Really. Consider the following from Aristotle, a theorist who was not...
by Ben Kafferlin | Dec 28, 2014 | Publications
Your 2015 goals are 100% useless. The likelihood of you accomplishing – or even working toward them – is about 20%. If you’re in the 80%, just go ahead and pitch ‘em. Let me backpedal a little. I’ve written several strategic plans for clients over the past few...
