Every new project, initiative, and organization needs to be familiar with the relationships in their field in order to better understand their unique role in the world, coordinate with partners, watch out for competitors, and plan for future success. Even existing and successful organizations have to be constantly reevaluating their place in the market and looking for new opportunities.
That is why we recommend that every client do a Landscape Analysis. Even if a wealth of resources and information already exists in a company, organizing the information in one place is an excellent, productive exercise.
We’ve done many analyses for clients, who have ranged from national social campaigns to local elections. Sometimes this takes the form of a GAP Analysis or the first part of a strategic planning document.